Nuffoods Spectrum India

Column News

  • Wise Extensions: Potential & pitfalls of brand extensions

    Column |  News | By Sunil Shetty | 0 Comment | 14 Jan, 2014

    The last column covered the basics of brand building and benefits which strong brands deliver for owners and marketers. One of the most important benefits of strong brands ...Read more

  • Slow to Climb

    Column |  News | By Dr. R.B. Smarta | 0 Comment | 14 Jan, 2014

    The business and marketing infrastructure needs to be developed in collaboration. Right from ingredients, product development, clinical trials, registration, distribution t...Read more

  • Mother’s education & sanitation play an important role in nutrition : Arvind Virmani

    Column |  Column | By Arvind Virmani | 0 Comment | 26 Nov, 2013

    Rice and wheat provide just calories and they don’t give nutrition. Within the subsidised price of wheat, people should get the course grain, and then it would be bet...Read more

  • Traditional food systems - beyond nutrition : Dr S D Kholkute

    Column |  Column | By Bureau Report | 0 Comment | 26 Nov, 2013

    Changing socio economic and cultural scenario, migration, educational status, popularisation of commercial modern food practices are influencing the dietary practices of th...Read more

  • Will food security offer nutrition security? : Dr Vilas Ramrao Shirhatti

    Column |  Column | By Dr Vilas Ramrao Shirhatti | 0 Comment | 26 Nov, 2013

    We live in a technologically advanced world which has adequate knowledge, intelligence, technology and natural and human resources to provide nutritional and food security ...Read more

  • This is not Food Security: Dr Amol A Annadate

    Column |  Column | By Dr Amol A. Annadate | 0 Comment | 26 Nov, 2013

    Mere food schemes, free cereals, fortification will never work not because they are too tangled in red tapism but because they are too centralised and designed with a tunne...Read more

  • The Five Levels of Cranberry Substantiation

    Column |  Column | By Dan Souza | 0 Comment | 17 Sep, 2013

    In my nearly 10 years as an ambassador for North American Cranberry Vacciniummacrocarpon I have traveled the world promoting the Urinary Tract Health benefits of cranberry....Read more

  • Institute of Excellence – NIN

    Column |  Column | By Dr.Kalpagam Polasa is a Director Incharge & Head, Food & Drug Toxicology Research Centre, National Institute of Nutrition (ICMR), Hyderabad | 0 Comment | 22 Aug, 2013

    The National Institute of Nutrition was born in 1918 as a small beri beri enquiry unit at Coonoor. It was created by the Indian Research Fund Association under the leadersh...Read more

  • Nutraceuticals, Naturals and Nutritionals-A Discovery Path from Ayurveda

    Column |  Column | By By Dr Ashok D B Vaidya, Research Director, ICMR Advanced Centre of Reverse Pharmacolgy for Traditional Medicine | 0 Comment | 22 Aug, 2013

    "Health and desire for longevity have been inherent features in all social orders and at every stage; all human races have endeavoured to achieve these goals. Only sustaina...Read more

  • Disease Management through integrated 3 N's (Nutrition, Nutraceuticals and Naturals)

    Column |  Column | By Prof. Anjali C. Devi | 0 Comment | 16 Aug, 2013

    Disease management has articulated a new platform not just of dietary and nutrient targets, but of individual’s complex relationship to its environmental components e...Read more

  • Unlocking brand value

    Column |  Column | By By Mr. Sunil R Shetty, Planning Services Director at Draftfcb Ulka, Mumbai | 0 Comment | 16 Aug, 2013

    The concept of brand is not new and brands have become business assets. Unplanned brand management can lay waste to decades of work, says Sunil Shetty, Planning Services Di...Read more

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