01 September 2017 | Interviews | By NFS Correspondent
The wellness industry is bigger than ever before, and at the inaugural edition of Wellness India 2017 expo, it was more than evident. Despite the pouring rain, the expo hall remained packed on the final day. The three-day expo reflected the thriving wellness industry, and the potential it holds.
This year’s Wellness India 2017 expo, organised by the India Trade Promotion Organisation (ITPO) and Exhibitions India Group (EIG), and supported by the ministries of Agriculture; AYUSH; Science & Technology (Department of Biotechnology); Rural Development; Skill Development and Tourism, was held at Pragati Maidan from August 29-31, 2017.
The expo is not only a major meeting forum for the organic, health and biotech industries, but is on the way to become a major brand with its influence and significance in the wellness sector. The expo had a cheerful and dynamic atmosphere for exhibitors and visitors alike.
The expo informed participants about natural remedies, alternative medicine, Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy (AYUSH), nutrition, herbal and natural personal care products, biotech and so much more through exhibitor booths, conference sessions and exciting workshops by holistic experts.
During the session on “Organic Farming: Scripting a success story for India,” Dr J.P. Mishra, Advisor (Agriculture), NITI Aayog, said, “Small and marginal farmers practice organic farming by default in India because they cannot afford modern farming that encompasses using fertilisers and pesticides. However, one needs to look into the marketing and packaging aspects of such farm products so that these are perceived as organic. This will essentially increase farmers’ income levels. The Government has also shifted focus to infrastructure building for local market development, and we are already working on a national action plan for the integrated development of organic farming. I express my gratitude towards the Exhibitions India Group for hosting such a session.”
Admiring how all streams of wellness are combined in this expo, i.e. yoga, nutrition and sustainability, Joanna Kane-Potaka, Director, External Relations & Strategic Marketing, ICRISAT, stated, “The conference brings to light the fact that by just eating right, one cannot achieve wellness. Being fit requires a holistic approach; one needs to pay attention to all aspects including physical, mental, emotional and spiritual well-being.”