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McCormick and IBM announce collaboration

05 February 2019 | News

McCormick products developed with AI technology from IBM Research will hit the market by mid-2019

McCormick & Company and IBM have announced their ongoing research collaboration to pioneer the application of artificial intelligence (AI) for flavor and food product development.

Using IBM Research AI for Product Composition, McCormick is ushering in a new era of flavor innovation and changing the course of the industry. Product developers across McCormick’s global workforce will be able to explore flavor territories more quickly and efficiently using AI to learn and predict new flavor combinations from hundreds of millions of data points across the areas of sensory science, consumer preference and flavor palettes.

McCormick expects to launch its first AI-enabled product platform, “ONE,” by mid-2019, with a set of initial one-dish Recipe Mix flavors including Tuscan Chicken, Bourbon Pork Tenderloin and New Orleans Sausage.

The company’s flavor developers created this product platform by combining IBM’s expertise in AI and machine learning with McCormick’s 40+ years of proprietary sensory science and taste data, which includes decades of past product formulas and millions of data points related to consumer taste preferences and palettes.

AI has enabled McCormick’s product developers access to an expanded portfolio of flavor profiles that enhances their creativity. The new ONE platform was specifically developed to deliver family-favorite flavors with the ability to season both the protein and vegetable. The new seasoning blends expect to be on U.S. retail shelves by late spring.

Lawrence Kurzius, Chairman, President and CEO, McCormick said, “McCormick’s use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavors to market. This is one of several projects in our pipeline where we’ve embraced new and emerging technologies.”

Kathryn Guarini, VP, Industry Research, IBM said, "IBM Research's collaboration with McCormick illustrates our commitment to helping our clients and partners drive innovation across industries. By combining McCormick's deep data and expertise in science and taste, with IBM's AI capabilities, we are working together to unlock the bounds of creativity and transform the food and flavor development process." 

The company plans to scale this technology globally by 2021.

 

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