Nuffoods Spectrum India

Bumble Bee Foods, SAP create Blockchain to track fish supply

11 March 2019 | News

With the snap of a code, the blockchain technology provides instant information about the fish-to-market journey

image credit- dohanews.co

image credit- dohanews.co

SAP SE and Bumble Bee Foods, North America's largest branded shelf-stable seafood company, has announced Bumble Bee Foods is using the SAP® Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table.

Together, SAP and Bumble Bee continue to innovate and improve upon seafood traceability as more and more consumers demand to know their food is safe and sustainably sourced.

With SAP's blockchain technology, consumers and customers will be able to easily access the complete origin and history of Bumble Bee Foods' Natural Blue® by Anova® yellowfin tuna simply by using their smartphones to scan a QR code on the product package.

With the snap of a code, the blockchain technology provides instant information about the fish-to-market journey, including the size of the catch, point of capture and the fishing community that caught it, as well as valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.

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