01 November 2018 | News | By NFS correspondent
PepsiCo, Inc. today announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings. The transaction will further expand the company's nutrition portfolio to offer consumers additional options in an exciting growth category.
Health Warrior makes products that contain plant-based superfood ingredients and are lower in sugar. Health Warrior products are made from nutrient-dense, non-GMO and gluten-free ingredients. Its current offerings include nutrition bars made with chia and pumpkin seeds and other plant-based protein offerings like mug muffins and protein powder.
This is PepsiCo's first investment that will dock into The PepsiCo HIVE, a newly-created entity within the company focused on growing emerging, smaller brands.
"This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio," said Seth Kaufman, president of PepsiCo North America Nutrition, who oversees The HIVE. "Health Warrior is a nutrition-forward trailblazer that can provide great insight into high-value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people."