31 December 2018 | News | By NFS Correspondent
Life On Earth has announced that it has entered into a Binding Letter Of Intent to acquire 100% ownership interest in Wild Poppy Company to add to its current portfolio offering of All Natural, Organic lifestyle brands.
Wild Poppy, based in Los Angeles, CA, is an all-natural soda and exotic juice beverage company with established distribution in major retailers such as Safeway, H-E-B, Whole Foods, and other regional (Southern California) and nationally recognized retailers.
Fernando Oswaldo Leonzo, Life On Earth, Chief Executive Officer said, “This latest acquisition of the Wild Poppy brand marks our last acquisition for this year and perhaps for the near future. We now have four brands in which we are working on some exciting initiatives including entering a new market segment which has been talked about for some time in our industry.”
“With the recent passing of the 2018 Farm Bill, we feel that the timing for our company to complete the final stages of product development of our flagship brand, Just Chill, is underway and one in which we will be rolling out new products, functionalities, flavors, and packaging in early 2019. Our goal is to showcase our new product launches as well as incorporate the latest edition to our family of brands, like Wild Poppy, as well as the people behind them who helped bring them to market. We are focused on showcasing our new initiatives at an upcoming trade show this coming March 2019”, he added.
George Bryson, Wild Poppy, founder stated; “We are proud and excited to be partnering with Life On Earth. We’re seeing what they have been doing behind the scenes to support the brands they have acquired over the past year and we’re confident they will do the same for Wild Poppy. We want to be part of that bigger picture. There is still so much untapped market opportunity and we believe that together we can take the market share that can grow this company substantially faster than if we had gone it alone.”
Through the Wild Poppy transaction, LFER expects to add additional top line revenues as well as additional retailers to its already existing portfolio of branded products and distribution.