28 January 2019 | News
TerraCycle, Mondelēz International and other consumer goods companies launch global, first-of-its-kind, subscription-based shopping model.
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Mondelēz International has joined the Loop initiative, founded by recycling leader TerraCycle, which aims to tackle packaging waste with a new subscription-based model for distributing consumer goods to homes in reusable containers. The initiative aims to reduce reliance on single-use packaging and to provide a convenient and durable solution to consumers.
Loop enables consumers to enjoy Milka biscuits responsibly, by allowing them to subscribe online to receive customized and brand-specific durable packaging that is collected, cleaned, refilled and reusable.This initiative underscores Mondelēz International’s continued commitment to sustainable consumption and belief in promoting a circular economy. The company aims to make 100 percent of its packaging globally recyclable by 2025.
The programme reinforces Mondelēz International’s commitment to creating a positive impact on the planet and people, and will help deliver its long-term objective of zero-net waste packaging. Pilot schemes are scheduled to launch in the spring in France and the northeastern United States. Additional markets are expected to launch in 2019 and 2020.