Nuffoods Spectrum India

Magnum enters into non-dairy sector

06 February 2019 | News

It is made up of non-dairy Belgian chocolate and a velvety vanilla base and marks as the brand's first-ever plant-based indulgence bar

Unilever’s Magnum Ice Cream has announced the launch of new Magnum Non-Dairy frozen dessert bars in the United States.

It is made up of non-dairy Belgian chocolate and a velvety vanilla base and the brand's first-ever plant-based indulgence bar.

Certified Vegan by Vegan Action, the new Magnum Non-Dairy bars have cocoa beans from Rainforest Alliance Certified™ farms, creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.

Leslie Miller, Marketing Director of Ice Cream at Unilever said, "This week we're thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can't wait to share with Magnum ice cream fans.”

Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in two flavors which are Magnum Non-Dairy Classic: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate & Magnum Non-Dairy Almond: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate and almonds.

Magnum Non-Dairy bars are now available in the non-dairy frozen and ice cream section of grocery stores and mass retailers in the USA.

 

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