Nuffoods Spectrum India

Dhara unveils new packaging of its refined sunflower oil

29 May 2015 | News | By Bureau Report

Dhara, the leading cooking oil brand of India, unveiled the new packaging of Dhara Health Refined Sunflower Oil for all SKU (Stock Keeping Units) formats across Karnataka. Dhara’s complete range in the region includes Dhara Health Refined Sunflower Oil along with Dhara Kachi Ghani Mustard Oil, Dhara Groundnut Oil and Dhara Life Refined Rice Bran Oil.

Speaking on the launch, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “At Dhara, we always believe in offering cooking oils which are high on nutrition & health benefits and at the same time don’t compromise with the taste of the food. Dhara Health Refined Sunflower Oil’s new packaging gives a fresh new identity to the variant with a very strong association with sunflower.”

Dhara Health Refined Sunflower Oil comes with unique ‘Low Absorb Technology’ which ensures that the food cooked in it absorbs less oil. It contains the goodness of Vitamin A & D2. It is a good source of polysaturated fatty acid with goodness of Vitamin E, associated with lower incidence of heart diseases. Dhara Health Refined Sunflower Oil contains high amount of Linoleic Acid (Omega 6) Essential Fatty Acid (EFA) which cannot be synthesized in the body and has to be consumed from external sources. It is available in attractive and convenient packaging options of 1 litre Poly Pouch and 5 litre Jerry Can.

Brand Dhara enjoys a large presence and is supported by 2 CFA’s and a reach of over 6000 retailers across Karnataka. Over the years the brand has been growing at a healthy rate of over 13%. “Brand Dhara has a strong connect with the region for the past many years and to further strengthen the bond; Dhara is now stepping up its distribution network and enhancing brand engagement with its valued customers,” he added.

The company’s release noted that Dhara is the only brand in the country that propagates responsible consumption of oil. Each pack mentions ‘Dhara recommends consumption of any cooking oil in moderation’ as a statutory communication on all its packaging.

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