Marico Limited’s health care brand, Saffola Oils, has announced the launch of its new campaign, which challenges the popular perception that ‘Healthy is a daunting and difficult pursuit’, encouraging people to find their own individual ways of being fit and heart healthy.
Today, people have started making proactive efforts to stay fit and healthy. However, there is a constant struggle to adapt to these healthier efforts and integrating them in their daily routine. This has resulted in creating a perception that ‘being healthy is a difficult everyday practice’.
The campaign challenges the notion that ‘Healthy is a daunting & difficult pursuit’ and encourages consumers to adopt individual ways of being Fit & Heart Healthy
There is a constant struggle to adapt to these healthier efforts and integrating them in their daily routine. This has resulted in creating a perception that ‘being healthy is a difficult everyday practice’. This new campaign aims to encourage people to find their own ways of staying fit and heart healthy.
The campaign kicks off with a TVC which showcases people of different demographics, who have adopted their own ways of being healthy, and have made their health journey an easy, enjoyable and everyday habit.
Commenting on the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Saffola, is known for heart health and understands that people have their own ways in which they blend health into their lifestyle. Through this new brand campaign, Saffola strives to encourage and applaud the actions to discover individual ways of being fit and heart-healthy, so that health becomes not only a journey, but a sustainable part of one’s life.”
Pradyumna Chauhan, National Creative Director, McCann Worldgroup, India says, “Everyone wants to be healthy and yet people struggle with it a lot too. Is there a way out? Yes. And that is, to do healthy your way. Only when we take healthy steps that we enjoy doing, are we able to sustain them towards our journey to stay fit and have a healthy heart. This insight formed the bedrock for our Saffola oils campaign this time. Rendered with an energetic, inspiring track, the campaign tells people whatever their health efforts and needs, there is always a healthy Saffola oil to partner you in that journey for health.”