Suntory and Pepsi have announced that they will release a cola drink exclusively for the Japanese market called J-Cola.
Three flavours will be available as part of the new range, including a Regular cola drink, a zero calorie variant aptly named Zero and Midnight, which is aimed at consumers who will drink the beverage in the evening.
Suntory distributes Pepsi products in Japan, and it claims the drinks were developed in response to feedback from over 100 Japanese consumers who desired a new soft drink option.
The release of the drinks comes as part of a larger marketing movement by Suntory called ‘Japan & Joy’, which aims to ‘revitalise the cola market’ in the country by creating products with Japanese consumer preferences in mind.