Coca-Cola India achieved this feat on the back of an impressive 1-billion-unit case sale in 2019
Coca-Cola India has progressed into the new decade by successfully becoming the fifth largest market by volume for The Coca-Cola Company. Coca-Cola India achieved this feat on the back of an impressive 1-billion-unit case sale in 2019. Contributing to the “solid growth,” India presents a promising opportunity to become one of the top three markets for the company soon.
Coca-Cola in India is transforming into becoming a ‘Total Beverage Company with strong local roots’. For the last two years, the portfolio of beverage offerings has expanded in a segmented manner. The company has acutely focused on listening to the consumers and offering beverages to match their evolving preferences and going hyperlocal. India being one of the strategic market for The Coca-Cola Company, continues to make a strong contribution to TCCC global results, presenting opportunity and growth potential. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.
During his last visit, James Quincey, Chairman and Chief Executive Officer of The Coca-Cola Company had set the goal for Coca-Cola India to become the fifth largest market for the company with aim to be amongst the top three markets in future.
As a part of company’s refreshed approach, Coca-Cola India will continue to grow its core brands by rolling out new variants across Thums Up, Limca, Fanta, Sprite and Maaza, including no-sugar extension; at the same time diversifying its portfolio by entering new beverage categories like enhanced hydration, nutritious dilutables and beverage-plus at affordable price point. The company also has robust plans to market marquee Coca-Cola India homegrown brands like Thums Up and Mazaa globally in other markets.