PepsiCo India launches new reformulated Slice

Source: Bigbasket

The new Slice will be available from March 2020

PepsiCo has launched the new reformulated Slice. The company claims it to be the thickest mango drink.

The company statement says, “This claim is substantiated by an independent research conducted by Nielsen. A fun new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring eminent actor and brand ambassador Katrina Kaif has also been unveiled.”

Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said, “Mango based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

The new Slice will be available from March 2020 across the retail outlets in the country.  

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