India Gate Basmati Rice adds Chia Seeds & Roasted Flax Seeds to health food lineup

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New introductions comprehensively augment branded portfolio comprising Quinoa and Brown Rice, in the domestic market

India Gate Basmati Rice, India’s first integrated rice brand with a comprehensive product chain as well as the world’s largest rice miller and basmati rice exporter, has announced two new additions in the domestic market to its healthy foods branded portfolio namely, ’Wholesome Health Special Chia Seeds’ and ’Active Heart Special Roasted Flax Seeds’ . Both the products are available in the market across omnichannel and augment India Gate’s branded portfolio of healthy foods.
With a deep understanding of emerging consumer tastes and health preferences, the brand has consistently played a role in establishing healthy eating trends through its brand line. Consumers are constantly looking out for healthy and nutritionally superior ingredients, which are good to taste as well as high on nutrition content. Observing this trend, India Gate answered this need by venturing into the ‘Health Food’ segment.

Thereby, not just addressed an emerging lifestyle revolution but offering the best to consumers by launching “Chia Seeds” and “Roasted Flax Seeds” to augment the branded portfolio of products such as India Gate Basmati Brown Rice, India Gate Brown Rice, and Quinoa.

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