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Consists of isolated soy protein, chickpea protein and a blend of plant-based fibers
Burgrill India, renowned for serving gourmet grilled burgers and other healthier alternatives, introduces The Green Meat Pounder in association with New Delhi-based startup Greenest Foods.
With this launch, Burgrill India, becomes the first homegrown QSR Chain to introduce plant-based meat burgers for their patrons in India. The offering is set to revolutionise the consumption pattern of the non-vegetarian fast food industry in India.
The Green Meat Pounder co-created by Burgrill India and Greenest Foods will be at par with animal-based meat on the nutritional level while being better for the environment.
The plant-based patty ingredients consist of isolated soy protein, chickpea protein and a blend of plant-based fibers, and much more to replicate the aroma and taste of chicken.
The Green Meat Patty (plant-based chicken patty) that goes in the pounder is manufactured in a state-of-the-art FSSAI (Food Safety and Standards Authority of India) and US FDA registered manufacturing unit.
Elaborating further on this launch, Shreh Madan, Co-Founder & Head of Marketing, Burgrill India says, “Needless to say, the price points will be economical and the taste will be at par with other signature pounders of Burgrill’s menu offering.”
Sharing insights on this association, Varun Deshpande, Managing Director, Good Food Institute India says, “Plant-based meats are at the forefront of a smart protein transformation globally, and this launch by Burgrill and Greenest is an exciting indication of the category’s potential in India.”