India aims to conserve camels and unlock potential of camel milk industry
Targeting the upper-middle class early adopter millennials
New Delhi-based startup Aadvik Foods has launched 100% natural and premium camel milk chocolates in three different variants: Classic (Rs 249), Roasted Almond (Rs 299), and Coffee (Rs 299).
The cocoa is sourced from Idukki, Kerala; camel milk is sourced from the desert regions of Rajasthan and Gujarat, and khandsari sugar (unrefined raw sugar) is sourced from the organic farms of Uttar Pradesh.
Speaking on the development, Shrey Kumar, Co-founder, Aadvik Foods, said, “Camel Milk products are gaining popularity in India. People are happy to prefer it over other milk alternatives.”
With the launch of camel milk chocolates, Aadvik Foods targets the upper-middle class early adopter millennials, who have evolved taste buds and make wise healthy food choices.