It has negligible oil separation as compared to other brands
With a focus on zero trans-fat and zero cholesterol, New Delhi-based startup Supplement Sack has now launched its own Peanut Butter in FMCG segment. The product has been introduced under its sub-brand Muscle Fibre.
It is currently available in two flavours: chocolate and classic. The company is anticipating a threefold increase in revenue due to the rising demand for peanut butter in India.
The Peanut Butter contains 26g of protein, no trans fat, and no cholesterol per 100 gm serving, making it a very healthy vegetarian option.
Commenting on the launch, Manish Yadav, CEO, Supplement Sack Pvt Ltd, said, “The Indian market is already flooded with numerous peanut butter brands. During our research, we discovered that the majority of them lacked the basic requirements and quality that should be present in peanut butter. It is a staple breakfast food in the West and is consumed in large quantities, whereas it is still a growing market in India. All of these factors influenced our decision to launch Muscle Fibre’s Peanut Butter.”
Peanut butter is expected to overtake sales of sweet spreads such as jam. Globally, it is expected to reach $5.3 Billion by 2027, at a CAGR of 5.7% during 2022-2027.
As part of its expansion strategy, Supplement Sack will also launch natural mayonnaise, ketchup, and sauces this year. All of the company’s products are now manufactured in-house.