The aim is to set a new standard of accessible and purposeful luxury by offering crafted Indian spirits at an international scale
After the successful launch of Godawan in Jaipur, Diageo India is set to introduce Rajasthani tradition and culture to the world with the unveiling of this outstanding single malt across international markets.
Right after introducing the concept of Godawan’s purposeful luxury at the 75th Cannes Film Festival 2022, the ‘Spirit of the Desert’ now makes its way to another iconic desert destination – Dubai.
Godawan positions India as the haven of quality single malts on a global map and sets a new benchmark for sustainable and conscious Indian luxury with this launch in Dubai.
“We, at Diageo India, believe consumers, culture and community lie at the heart of our innovation. Godawan will help the world and our consumers discover an aspect of Indian culture hitherto unknown – rich and meaningful. This Single Malt is representative of what sustainable, mindful, purposeful modern Indian luxury looks like and Dubai is the right stage to take this story to the rest of the world. Godawan is not just rich in its story, but also in its distinct flavours. With this launch, I truly believe that Diageo India has set a new standard for single malts coming out of India,” says Hina Nagarajan, CEO, Diageo India.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.