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The brand is now looking at aggressive expansion
Gurugram based Prasuma, India’s favourite momo brand, ventured into the cloud kitchen space with Momo Kitchen in early 2022 to mark its offline presence and to offer consumers seamless access to Prasuma’s portfolio across all consumption occasions. The cloud kitchen has now expanded its footprint expeditiously launching 1 kitchen every week and aims at 200+ by the end of 2025.
The brand has registered impressive growth in just over six months, launching 18 kitchens in 3 cities, with one kitchen launched almost every week.
The objective is to elevate the Momo eating experience in India and to expand its footprint across Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Hyderabad, and beyond.
It offers a do-it-yourself (DIY) model where customers can choose their filling – vegetables, chicken, mutton, cheese – and their cooking style – steamed, crispy fried, authentic gyoza or even their innovation – The CheeseMo. Further, consumers can pick from 6 unique sauces ranging from a Spicy Momo Chutney, and Crispy Chilli Oil to a Tangy Thai Tom Yum sauce.
Speaking on the brand’s future plans, Lisa Suwal, CEO, Prasuma, said, “With breakneck innovations and a growing consumer appetite for new offerings, this is an invigorating time to be in the food industry. Our concept is unique since we have invested heavily in our products, quality, and packaging to deliver an experience of street food like no other.”