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Accelerating its global commitment towards a sustainable future
Pernod Ricard India (PRI), a fully owned subsidiary of Pernod Ricard South Asia and a fast-growing multinational alcohol-beverage company, has launched an industry first initiative – #OneForOurPlanet, as it continues its journey towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
100% of its packaging will be recyclable, compostable, or reusable by 2025. The company is investing in technology to maximise the reuse of glass bottles while ensuring quality, with an ambition of using 40% recycled- glass content by 2025.
To ensure adoption of this major environment and industry-first initiative, Pernod Ricard India is steering a conscious consumption movement by sensitising and educating its customers and consumers. The company will also continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy.
Image caption- L-R: Pernod Ricard India’s Ranjeet Oak, Chief Commercial Officer, Kartik Mohindra, Chief Marketing Officer, Yashika Singh, Vice President- Corporate Affairs and Gagandeep Sethi, Vice President – Manufacturing (credit-businesswire)