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Soon to be available across modern trade and e-commerce platforms
Mumbai-based FMCG firm Marico has launched Saffola Munchiez – a new range of healthy snacking options. Made from super grains like Ragi and Makhana, Saffola Munchiez aims at making snacking better-for-you.
Marico, under their Saffola portfolio, has been consistently innovating to curate healthier food options while ensuring to cater to the taste preferences of a modern Indian consumer. Taking it a step further, the company has rolled out its latest innovation in the ready-to-eat snacks category – Saffola Munchiez Ragi Chips and Saffola Munchiez Roasted Makhana in various flavours.
Saffola Munchiez Ragi Chips have 50% less saturated fat than chips fried in palm oil. Currently, the product is launched in two flavours -Masala Twist and Takatak Tomato.
On the other hand, Saffola Munchiez Roasted Makhana is introduced in two flavours – Cheezy Onion and Masala Twist.
Speaking about this latest innovation, Sanjay Mishra, Chief Operating Officer – India Business and Chief Executive Officer – New Business, Marico, said, “With Saffola Munchiez, we aim to address the rising trend of conscious indulgence among today’s modern consumers. We observed that an increasing number of consumers are preferring branded snacks over unpackaged snacks range. We recognized a rising demand for healthier snacking options in the packaged snacks segment. Our entry into the ready-to-eat snack category will further strengthen our foothold in the healthy and premium foods segment.”