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Sid’s Farm, a premium D2C dairy startup brand based in Telangana, has announced the launch of its new product, ‘Sweet Lassi’, packed in 200 ml recyclable food-grade disposable cups, and priced at Rs 30.
This product will be immediately available in Hyderabad, where it is being distributed through the direct-to-consumer channel and shall be available for home delivery. Sweet Lassi will also be available soon in Bengaluru, where it will reach consumers through designated and easily accessible e-commerce and aggregator channels.
Sid’s Farm has been promoting the concept of pure, healthy adulterant-free milk and milk products since 2016. The company boasts of stringent norms and test processes to ensure the highest quality of milk and dairy products. It ensures such quality by looking for and eliminating the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics among other things at a can level to address the chances of any adulteration at a micro level. Their state-of-the-art lab conducts more than 6,500 tests every day to ensure nothing but real adulterant-free milk and dairy products are supplied to their customers.