Firmenich launches next generation of orange solutions

Leveraging strong in-house citrus capabilities, and advanced analytical expertise

Swiss firm Firmenich, the world’s largest privately-owned fragrance and taste company, has introduced Orange NextGen replacers and extenders, its natural alternative to FTNF (From The Named Fruit) orange oils, achieving identical orange flavours at significant economic benefit to customers and enabling sustained supply.

The global orange oil market has been under severe pressure and volatility in recent years due to crop shortages, poor fruit quality, climate-related challenges, and transportation instability. To address these supply disruptions and meet the growing demand for orange citrus oils, Firmenich has developed a range of natural, high-performing Orange WONF (With Other Natural Flavours) solutions, achieving taste profiles identical to orange oils.

For use in a wide variety of applications including waters, juices, alcoholic beverages, sweet goods and savory products, Firmenich’s Orange NextGen is designed to replace or extend orange oils, helping customers avoid product disruptions and delivering the same great flavour.

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