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Bikano, brand owned by New Delhi-based snack and packaged food manufacturing company Bikanervala, has introduced family or ‘jumbo’ packs of its Chips, Crunchy Munchy, and Chatax to push sales and profits by offering value deals to the consumers.
Packed with unique flavours and new technology machinery to reduce human hand interference, the Chips, Chatax, and Crunchy Munchy offerings comprise of potato, rice flour, chickpea flour and spices.
As the Indian snack market is expected to reach $23.69 billion in 2028 and to expand at a CAGR of 12% from 2023 to 2028, the mega packs are contributing immensely to this growth.
Family packs are essential for impulse categories of FMCG products like chips and munchies. For brands, it is a big opportunity for growth as family packs is a global trend. Now, all the companies are resorting to it to push sales without compromising on margins.
“This is the best time to introduce family packs with consumers seeking value for money. It makes sense. In a retail perspective, making big packs leads to saving in manufacturing, packaging and transportation costs. Buying a family pack is a win-win situation for a consumer too. On an average, big packs are about 20-25% cheaper than regular packs, making the price-sensitive buyers happy,” said Kush Aggarwal, HOD Marketing, Bikano.