Dr. Reddy’s forays into child nutrition space

Launched CeleHealth Kidz Gummies in India  to address the issue of recurrent respiratory infections among children 

Dr. Reddy’s Laboratories Ltd., a global pharmaceutical company, today launched CeleHealth Kidz Immuno Plus Gummies in India. The immunity-supporting gummies are fortified by scientifically formulated combination of ingredients such as Wellmune®, prebiotics, and other essential vitamins and minerals. Wellmune® is a form of clinically studied beta-glucan and a proven ingredient to help reduce sick days in children by enhancing their innate immunity.

The gummies launch marks Dr. Reddy’s’ entry into the child nutrition space strengthening its position in the nutraceutical segment. Its nutrition portfolio includes products in adult nutrition, child nutrition, hospital & clinical nutrition, and general health & wellness. Dr. Reddy’s flagship nutraceutical offering is the nutrition product Celevida for dietary management of diabetes.

The nutrition team of Dr. Reddy’s studied consumer needs and developed a unique formulation with high science to help improve innate immunity or the first line of defense in a child’s body via scientifically designed gummies with Wellmune®. The product contains prebiotics to help support gut health and is a plant-based source of Vitamin D3. Alongside, it also has other essential vitamins and minerals, making it a scientifically-backed choice in immunity nutrition supplements for kids.

Speaking about the launch, M.V. Ramana, Chief Executive Officer, Branded Markets (India and Emerging Markets), said: “The consumer insights and marketing team reached out to multiple consumers to understand the need-gap in order to design the right product that they need. We also ensured that the product is palatable for patients and consumers and attractively shaped to appeal to children. Our dedicated nutraceuticals R&D laboratory has helped us design our product accordingly. As our nutraceutical portfolio expands, we see it as an important medium to long-term growth area.”

CeleHealth Kidz gummies come in two flavours – Pulpy Mango and Pink Guava.