The funds raised will be used to expand Happy Nature’s sales, marketing and branding efforts
Happy Nature delivers direct-to-customer farm fresh milk has raised $300,000 in a pre-series A funding round led by IPV. This investment will further propel Happy Nature’s mission of providing high-quality, ethically sourced milk, dairy and breakfast essential products to its consumers.
The funds raised will be used to expand Happy Nature’s sales, marketing and branding efforts. The investment will be allocated to accelerating sales growth, enhancing branding activities, and further strengthening customer engagement initiatives. Happy Nature is a tech-enabled company in India’s dairy industry, the world’s largest milk producer. It addresses challenges faced by small farmers, providing them access to resources and markets. Additionally, it responds to consumer concerns by offering them 100 per cent clean label and preservative-free milk, dairy and breakfast products through a convenient subscription and delivery model. Happy Nature aims to preserve the dairy way of life while ensuring both farmers and consumers benefit from its innovative approach.