Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
With the introduction of a low-sugar variant, Electro+ continues to prioritise health-conscious consumers, offering a refreshing beverage option with no added sugar
Amrutanjan Healthcare, a renowned name in the healthcare and wellness industry, introduced the latest addition to its product lineup – the low-sugar variant of Electro+, an electrolyte drink designed to replenish energy levels and combat dehydration and fatigue. In conjunction with this launch, Amrutanjan also announces Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.
Electro+ has been formulated to provide effective cell-level hydration and replenishment of electrolytes, essential for restoring energy and combating exhaustion. With the introduction of a low-sugar variant, Electro+ continues to prioritise health-conscious consumers, offering a refreshing beverage option with no added sugar.
The unveiling of the low-sugar variant of Electro+ coincides with Amrutanjan’s partnership with Ruturaj Gaikwad, an emerging star in Indian cricket. Ruturaj’s dedication to his sport and commitment to maintaining peak performance align perfectly with Electro+’s core values of promoting health and vitality. As the brand ambassador, Ruturaj Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritise hydration and electrolyte balance for overall well-being.
The brand’s new TVC showcases the importance of Electro+ in combating dehydration and tiredness and staying hydrated during intense physical activity. The commercial features Ruturaj Gaikwad in action on the cricket field, visibly fatigued and in need of revitalization during a drinks break. His need for more than just an ordinary drink highlights the efficacy of Electro+ in replenishing energy levels and rehydrating at the cellular level. The video emphasizes the importance of Electro+ in combating exhaustion and restoring vitality, making it an essential companion for individuals leading active lifestyles.