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The announcement comes as part of its plans for global expansion in partnership with Mast-Jägermeister
Teremana Tequila, the premium, small-batch tequila founded by Dwayne “The Rock” Johnson will launch in five new international markets this year, including the United Kingdom (UK), Australia, Germany, the United Arab Emirates (UAE) and Colombia, in addition to travel retail locations across the globe.
Beginning in global travel retail locations, Teremana Tequila will be available outside of North America for the first time since its launch. The announcement comes as part of its plans for global expansion in partnership with Mast-Jägermeister.
In March 2020, Teremana Tequila disrupted the tequila category with its record-breaking launch and subsequent growth. Three years after its debut, in 2023, Teremana became the fastest premium spirits brand to sell 1 million 9-litre cases within 12 months in the US.
Recognised as a responsibly crafted tequila of exceptional quality, Teremana has since won over 17 of the leading spirits awards, including gold medals at the San Francisco World Spirits Competition and gold in The Spirits Business Tequila & Mezcal Masters.