Vijayaraghvan Venugopal, CEO, Fast&Up
The demand for sports nutrition products is increasing rapidly, driven by a rise in health consciousness, an upswing in sports activities, and the growing popularity of fitness culture. The market is well-positioned for continued growth over the coming years. Fast&Up, one of the leading sports nutrition brands is making its advancements in this space. Vijayaraghvan Venugopal, CEO of Fast&Up shares with NUFFOODS Spectrum the recent developments in the company and an overview of the sports nutrition market. Edited excerpts:
Where does India stand in the global sports nutrition market?
The Indian sports nutrition market to be around Rs 2000 crore, roughly equivalent to $200-300 million. This estimation primarily focuses on the whey protein sector, as India hasn’t fully tapped into the potential of sports nutrition, excluding the energy and hydration segment. The absence of official reports makes it challenging to determine the exact market size. However, even when considering sports nutrition consumption per capita, India significantly trails behind, suggesting a considerable opportunity for companies in this sector.
What are the latest trends and key factors driving the growth of the Indian sports nutrition market?
The recent boom in the Indian market for health and fitness, along with a rising interest in sports participation, has sparked greater awareness and education. Various professionals like nutritionists, fitness trainers, coaches, and physiotherapists are playing an active role in this trend. As a result, the sports nutrition market in India is witnessing substantial growth. People are seeking more information and resources to excel in their training, improve their performance during workouts, aid in muscle recovery post-exercise, enhance endurance during sports activities, and improve their overall health and well-being through tailored nutritional strategies.
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