Wendy’s Company announces plans to enter European markets

Wendy’s announces signing two new development agreements with franchisees in the Republic of Ireland and Romania, supporting the brand’s expansion goals to develop hundreds of restaurants across Europe over the next decade

Wendy’s, the iconic global quick-service restaurant brand based in the United States, announced the signing of two new development agreements with franchisees in the Republic of Ireland and Romania. These franchisees plan to support Wendy’s expansion goals to develop hundreds of restaurants across Europe over the next decade, beginning in 2025. The Company is also actively recruiting well-established franchisee candidates in European markets to help expand its restaurant footprint across the continent. Wendy’s is looking for franchisees with strong operations experience, local development expertise, and a proven track record of growing brands at an accelerated pace.

Wendy’s re-entered the United Kingdom in 2021, which serves as the foothold for growth across Europe. The Company expects to see up to 50 restaurants in the market by year-end and is in a great position to continue growing the brand in the U.K. to 400 restaurants over time. Wendy’s continues to expand its brand presence across the United Kingdom, alongside its franchisees, including in the north, with a restaurant opening in Liverpool this summer. The Company has significantly invested in local resources to support its growth across Europe, including a robust supply chain, regional operations teams, and world-class marketing and creative agency partners.