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Rohit’s extensive expertise spans the entire farm-to-fork value chain
FarMart, India’s leading B2B food e-commerce platform catering to Asia, the Middle East and Africa, has appointed Rohit Pajni to head its global processed and retail businesses. Rohit brings over 17 years of experience in driving commercial growth, digital transformation, and operational excellence at major corporations like ITC and innovative startups like AgNext.
FarMart leverages a capital-efficient model to facilitate faster and more sustainable movement of food commodities from farms to factories, extending into retail and hospitality. With Rohit’s leadership, FarMart aims to solidify its global footprint and expand into the processed foods segment, reinforcing its commitment to building resilient and future-ready supply chains.
Rohit’s extensive expertise spans the entire farm-to-fork value chain. He has successfully managed a $1 billion turnover, contributed significantly to ITC’s pioneering e-Choupal initiative, and spearheaded growth for Ashirvaad Atta. His experience spans the entire agri-food value chain, allowing him to build integrated, sustainable, technology-driven solutions that align with the evolving market demands and sustainability imperatives.