In this year-end review, our NUFFOODS Spectrum team has talked beyond consumer-driven trends to give a deeper understanding of strategies and dynamics behind the Indian food industry’s growth in 2024, offering insights into its transformative journey. We delve into the major partnerships and acquisitions of 2024, big financial moves that were made, and key changes in the management committees of some of the big firms. Let’s explore how they could have a long-lasting impact on the Indian food industry in 2025 and beyond.
The recent concerns over contamination in Indian spices, notably involving established brands like MDH and Everest is still a hot topic. During a time when consumer trust in established spices brands has been shaken, iD Fresh Food, one of the leading players in fresh food offerings and Sunpure, south India’s leading edible oil brand, have made a bold move by entering the spices market in September 2024. By entering the spices market during a period of heightened scrutiny, iD Fresh Food and Sunpure are positioning themselves as providers of trustworthy, high-quality products. Their focus on natural and chemical-free offerings aims to restore consumer confidence and capture market share from established brands facing quality challenges. This is one of the examples where Indian food brands captured opportunity in challenges, we have many such players in the country who are playing their cards wisely, risking it all but keeping the business safe. Driven by such innovative strategies, the Indian food industry continued on the road to becoming a dynamic and thriving space
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