Quaffine cold brew coffee liqueur launches in Mumbai

The brand’s entry into Mumbai comes amidst a growing consumer demand for coffee-inspired beverages and premium drinking experiences

Quaffine, India’s first cold brew coffee liqueur, launches in Mumbai following its success in Goa. With presence across more than 600 points of sale, including a mix of over 500 retail stores and over 100 restaurants and bars in Goa, the brand’s expansion to Mumbai marks a strategic move aimed at redefining the city’s drinking culture while ambitiously positioning itself as the go-to coffee liqueur across the country.

The brand’s entry into Mumbai comes amidst a growing consumer demand for coffee-inspired beverages and premium drinking experiences. As India’s first cold brew coffee liqueur, Quaffine stands out by combining meticulous Indian craftsmanship with global standards. It is crafted with 100 per cent Arabica beans sourced from Chikmagalur’s coffee estates in Karnataka, and specifically roasted to a perfect medium-dark. Through an 18-step process encompassing precise sourcing, roasting, brewing, and maturation, Quaffine ensures unmatched consistency and quality, delivering a unique blend of flavours free from additives or artificial ingredients. Each step, from selecting the finest beans to hand-dressing each bottle, and boxing them – is a carefully honed craft and embodies the brand’s commitment to creating an exceptional coffee liqueur category.

Isaac Vivek Mani, Founder and CEO of Indie Brews and Spirits Pvt Ltd (Parent company of Quaffine), remarked, “We are very excited to bring Quaffine to Mumbai. A city that already loves its coffee and cocktails, we hope to be in every home bar that supports Indian craft brands. Our ambition is to be the number 1 brand in the coffee liqueur category and launching in Mumbai is a big step towards it. We plan to establish a footprint in over 200 of Mumbai’s most iconic bars—spanning luxury five-star venues to popular mid-tier bars and local joints and over 100 retail outlets—within the first few months of launch. Mumbai has always supported genuine and honest start-up brands, and we are hopeful the consumer and industry will support us as well.