Sri Sri Tattva redefines Ayurvedic excellence at 10th World Ayurveda Congress

The Expo was inaugurated by Pushkar Singh Dhami, Chief Minister of Uttarakhand, and Pratap Rao Jadhav, Minister of State, Ministry of AYUSH

10th World Ayurveda Congress & Arogya Expo, a premier global platform for Ayurveda and wellness, commenced its three-day event with a grand inauguration at the Parade Ground, Dehradun. Sri Sri Tattva, a global leader in Ayurveda and wellness products participates as an associate sponsor, aligning with the event’s vision under the sponsorship of the Ministry of AYUSH and the Government of Uttarakhand.

The Expo was inaugurated by Pushkar Singh Dhami, Chief Minister of Uttarakhand, and Pratap Rao Jadhav, Minister of State, Ministry of AYUSH. A major highlight of the event is the soft launch of Sri Sri Tattva’s latest innovation—the Utsah Fitness Ring- an innovative wearable blending Ayurvedic wisdom with cutting-edge technology, underscoring the brand’s commitment to modern wellness solutions.

During the inaugural session, Arvind Varchaswi, Managing Director of Sri Sri Tattva, delivered a keynote talk titled “Achieving the Target of USD 200Bn: Ayush Synergies by Bridging Industry, Commerce, and Policy Growth.” Highlighting Ayurveda’s role in global wellness, he stated “The World Ayurveda Congress serves as an exceptional platform for exchanging ideas and driving the global advancement of Ayurvedic knowledge. At Sri Sri Tattva, we are committed to combining ancient wisdom with modern innovation through our diverse range of offerings, from herbal supplements to cutting-edge products like the Utsah Fitness Ring. Together, we aim to redefine Ayurveda’s role in holistic well-being and everyday health solutions.”

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