F&B Industry Cuts Sugar use for Optimal Wellness

In recent years, the global food and beverage industry has undergone a seismic shift, driven by the growing consumer demand for healthier options

Each year, Action on Sugar, a charity listed in the UK in 2014 organises a national Sugar Awareness Week (November 18-24) to help raise awareness of the damaging effect of too much sugar in our diet. It noted that various health organisations, including the World Health Organization, recommend reducing free sugar intake (not just sugar). An overconsumption of ‘free sugars’ can contribute a significant amount of nutritionally poor calories to a diet, increasing the risk of overweight and obesity, and various related diseases such as heart disease, high blood pressure and type 2 diabetes. Action on Sugar has been asking manufacturers to reduce the sugar in their products. In this story we provide insights as to how the food and beverage (F&B) industry is responding to public awareness on sugar reduction and regulatory changes on cutting down sugar in India.

In recent years, the global food and beverage industry has undergone a seismic shift, driven by the growing consumer demand for healthier options. Among the most significant changes is the move toward reducing sugar content in food and beverages. This shift is not merely a passing trend but a response to increasing awareness of the health risks associated with excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases. The World Health Organization recommends limiting free sugar intake to less than 10 per cent of total daily energy, with an additional suggestion to reduce it to below 5 per cent for added health benefits. This has become a call to action for many countries, including India. Excessive sugar intake has long been associated with adverse health outcomes. Obesity, now a global epidemic, is one of the primary concerns linked to high sugar consumption. Sugary foods and beverages are calorie-dense but lack essential nutrients, contributing

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