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The initiative is in association with Smile Train India NGO
Himalaya Wellness Company, a leading wellness brand, reaffirmed its commitment to spreading joy through its initiative, Muskaan 2025. Since its inception in 2016, Muskaan has been dedicated to transforming the lives of children born with cleft lip and palate, giving them new smiles and a future filled with confidence and hope. In partnership with Smile Train, the world’s largest cleft-focused NGO, this heartfelt initiative continues to make a lasting impact, ensuring that every child it touches can laugh, speak, and dream without hesitation.
‘Muskaan’ has supported 2000+ free cleft lip surgeries nationwide and is expanding its reach to 600+ districts in India. By increasing awareness and offering comprehensive cleft care, Himalaya Wellness Company aims to ensure that every child with a cleft receives the treatment they deserve.
To further this mission, Himalaya Wellness has launched an extensive awareness campaign across Andhra Pradesh and Telangana for the next two months, inauguring Basavatarakam Indo-American Cancer Hospital & Research Institute, Hyderabad. This initiative aims to raise awareness about cleft conditions and generate registrations for free surgeries, reaching even the remotest corners of these states. With a combined population of 9.17 crores, Andhra Pradesh and Telangana represent India’s fifth most populous region. Each year, approximately 2,400 babies are born with cleft lip and palate in these states, contributing to a cleft-affected population of 1.3 lakh individuals. Through this expanded outreach, Himalaya Wellness hopes to identify and support more children in need of life-changing cleft surgeries.