Sunpure introduces gulab jamun instant mix

The brand aims to capture a significant share of the growing Rs 3,600 crore ready-to-mix sweets market in India

Sunpure, South India’s largest edible oil brand, is expanding its portfolio with the launch of its new ready-to-mix sweet range, marking a significant milestone in its evolution into a trusted food brand. Building on the success of its edible oil legacy and recent venture into the spices and blended spices market, Sunpure is now introducing its Gulab Jamun Instant Mix to bring convenience and authenticity to consumers who love traditional Indian sweets but seek ease and speed in their preparation.  

The brand aims to capture a significant share of the growing Rs 3,600 crore ready-to-mix sweets market in India, which is expected to grow at a steady pace due to increasing demand for convenience foods that offer traditional tastes with modern-day ease. By the end of 2025, Sunpure plans to have its Gulab Jamun Mix available in 20,000 outlets across India, with an initial focus on Karnataka. The company will then expand its footprint into key markets such as Tamil Nadu, Andhra Pradesh, Telangana, and Maharashtra, aiming for 10 per cent market penetration in the first two years.

The new product range includes two exciting variants: Gulab Jamun Instant Mix and Kesar Badam Gulab Jamun Instant Mix, both of which offer an easy-to-make, preservative-free sweet treat for any celebration. The Gulab Jamun Instant Mix is made with high-quality ingredients and contains no artificial flavours, colours, or hydrogenated fats. Similarly, the Kesar Badam Gulab Jamun variant brings an added touch of luxury with the goodness of natural saffron and almonds, providing an extra layer of flavour and richness. Both mixes are designed for quick preparation, making them perfect for busy households, festivals, and special occasions.