IPV leads investment in My Pahadi Dukan to revolutionise Himalayan health & wellness market

The raised capital will be used for marketing, working capital, operations, and IT to scale the brand’s reach and efficiency

My Pahadi Dukan – a direct-to-consumer brand offering authentic Himalayan health and wellness products – has successfully raised an undisclosed amount in pre-seed funding through Inflection Point Ventures (IPV). This investment will fuel the brand’s growth by strengthening its marketing, working capital, operations, and IT infrastructure.

My Pahadi Dukan has established itself as a leader in the Himalayan health and wellness segment, working closely with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The brand has a robust sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with 16,000+ orders fulfilled.

My Pahadi Dukan was founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO). With diverse expertise in business, finance, marketing, and technology, the team is dedicated to building a sustainable and scalable platform that empowers Himalayan farmers and delivers high-quality wellness products to consumers worldwide.

Mitesh Shah, Founder & CEO, of IPV, says “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market.”