Unleashing Vitality with Superfoods

The Indian superfoods market trend has also been significantly shaped by the use of social media and influencers to promote superfoods as fashionable, healthful choices

The rising health consciousness of customers has been instrumental in the growth of the superfoods industry in India. They are increasingly prone to integrate superfoods into their daily meals as a result of growing recognition of their health benefits, which include quinoa, chia seeds, and moringa. Demand has also increased as a result of the focus on preventative treatment brought on by the rise in lifestyle diseases like diabetes and hypertension. “According to market projections, the superfoods segment is expected to grow at a healthy rate of around 6 per cent globally between 2021 and 2026,” stated Neelanjana Singh, National Executive Member, IDA, Nutrition Therapist & Wellness Consultant.

The Indian superfoods market trend has also been significantly shaped by the use of social media and influencers to promote superfoods as fashionable, healthful choices. Government initiatives like “Eat Right India” to promote healthier living have also created an atmosphere that is favorable to the use of superfoods. The main forces behind the superfood industry’s growth are innovation and variety. The rise has been aided by consumers’ growing inclination to live a comfortable lifestyle in the middle of an urban setting.

Commenting further on the emerging market trends of superfoods, Neelanjana Singh mentioned,” A positive aspect of this trend is that the spotlight shifts from time to time, giving different nutrient-rich foods a chance to be recognised. Fruits currently dominate the superfood segment with around 38 per cent market share, primarily due to their appealing nutritional profiles and versatile applications. It is also interesting to see how it’s not just eating practices that are affected when a food becomes a ‘superfood’. For instance, blueberries, which are a popular superfood, were being imported from Peru, but the skyrocketing consumption led us to explore and discover that India also has great conditions to grow it. This has led to many farmers at Mahabaleshwar and the Nilgiris growing blueberries successfully, and it is earning them good profits while consumers benefit too with the indigenous production. Besides fruits, other food groups such as grains (finger millet or ragi, for example) and legumes (such as chickpeas) and seeds are equally nutrient-rich and could rightfully claim superfood status.’’

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