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The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints
Domino’s Pizza, the largest pizza company in the world, has extended its contract with U.S. agency of record WorkInProgress (WIP) through 2027, following four successful years together. The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints, which now includes social AOR duties.
“We have one of the rarest agency partnerships in the history of our industry,” said Kate Trumbull, Domino’s executive vice president – chief marketing officer. “WorkInProgress’ team, many of whom have worked on the brand for more than 10 years, brings both institutional knowledge and a relentless work-in-progress passion to keep taking bold action and making breakthrough advertising that never stops. This all-in mentality, combined with their creative talent, has made them a critical part of bringing our Hungry for M.O.R.E. strategy to life.”
With the relationship beginning in 2021, together, Domino’s and WorkInProgress have navigated a post-pandemic world, leveraging renowned value to drive orders via successful action-based campaigns that turn value into “talk value.”