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Under Srivastava’s leadership, the Rural Economic Forum will accelerate the development of next-generation startups across India’s rural regions
India Chambers has appointed Amit Srivastava, Founder and CEO of Nutrify Today, to the Governing Board of its Rural Economic Forum as part of the transformative One India Project.
Led by President and CEO Dr Nitin Pangotra, the One India Project aims to unlock economic opportunities across rural India by integrating advanced technologies, sustainable agricultural practices, and strengthening supply chain infrastructure.
“These homegrown innovations demonstrate India’s emergence as a global nutraceutical science hub,” said Dr Pangotra. “Srivastava’s dedication to responsible nutritional science and his success in democratising supply chains make him the ideal leader to help us scale this $3 trillion rural food-tech and nutraceutical ecosystem.”
Srivastava brings proven expertise in AI-driven agricultural innovation through Nutrify Today’s flagship platform, NutrifyGenie AI.
In his new role, Srivastava will lead several critical initiatives:
Technology Integration: Implementing AI-driven traceability systems for sourcing medicinal and organic crops, ensuring complete transparency from farm to consumer.
Farmer Empowerment: Mobilising smallholder farmers to cultivate high-value botanical ingredients on certified organic farmland.
Supply Chain Innovation: Leveraging NutrifyGenie AI for comprehensive aggregation, processing, and commercialisation pipelines.
Research Collaboration: Working with IIT Kanpur and ICMR to develop a national nutritional security infrastructure roadmap.
Environmental Impact: Supporting GauVan, the forum’s carbon sequestration initiative that combines livelihood enhancement with climate action.
“A purpose-driven startup culture has taught us that when the purpose is clear, the path emerges,” said Srivastava. “I’m honoured to collaborate with India Chambers, our research partners, and thousands of rural entrepreneurs to accelerate India’s $100 billion nutraceutical mission.”
Under Srivastava’s leadership, the Rural Economic Forum will accelerate the development of next-generation startups across India’s rural regions, transforming individual farmers into entrepreneurs and rural communities into integrated nodes of a transparent, sustainable nutraceutical value chain.