Blue Tribe Foods launches KLAW super grain protein puffs

The snacks are baked, not fried, contain 9g of protein

Blue Tribe Foods, best known for its plant-based offerings, announced the launch of KLAW Super grain Protein Puffs – a bold and flavourful snack range. 

KLAW brings together clean ingredients and uncompromising taste in Supergrain puffs that are light on the conscience and heavy on satisfaction. With a signature flour blend comprising jowar, moong daal, pea protein, red rice, quinoa, rice, chickpeas and soy protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contain 9g of protein, and use a combination of rice bran oil and olive oil.

Sandeep Singh, Co-founder, Shivanika Foods, said, “With KLAW, we’ve used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. We aim to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking — a space that’s rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we’re targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.”

Nikki Arora Singh, Co-founder, Shivanika Foods, added, “We created KLAW to bring a spark back to healthy snacking. Everything — from the product to the packaging to the tonality — is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice.”

The flavour profiles include spicy guava, sweet chilli and pudina blast.