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McDonald’s India launched an industry-first Protein Plus Slice in collaboration with Central Food Technological Research Institute
Swiggy has partnered with McDonald’s India, to launch its Protein Plus Range of Burgers available exclusively on the Swiggy app. As part of McDonald’s Real Food Real Good journey, McDonald’s has launched Protein Plus, an innovative, healthy range developed in collaboration with the Central Food Technological Research Institute (CFTRI).
The range includes burgers across best-selling vegetarian and non-vegetarian burgers- McSpicy Premium Veg, Crispy Veggie Burger, McVeggie, McSpicy Paneer, McSpicy Premium Chicken, McCrispy Chicken Burger, McChicken, Masala McEgg and McSpicy Chicken. Each Protein Plus slice adds 5 grams of high-quality protein made with vegetarian soya and pea protein, with no artificial flavours or colours, boosting the total protein content of much-loved menu items while adding only 34 kcal per slice.
In addition to the Protein Plus Burgers, McDonald’s India is also serving Multi-Millet Buns co-created by CFTRI, incorporating the richness of five nutrient-dense millets. This bun is packed with essential vitamins, minerals, and natural dietary fibre, offering nutrition and delight in every bite. Some of the popular burgers that have the millet bun choice include McAloo Tikki Burger, McChicken Burger, McVeggie Burger, McSpicy Chicken Burger, McCrispy Chicken Burger and Crispy Veggie Burger.
Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace said, “The launch of this new range is a step forward in upping the protein consumption of consumers, while also enabling them to enjoy their favorite burger. This is just the start, and I am sure we will partner with McDonald’s in the coming months to launch more high protein products for the Indian consumer.”
Swiggy had launched a dedicated ‘High Protein’ category on the app earlier this month, aiming to make protein-rich meals easier to discover and integrate into everyday eating habits.