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CHINI KUM enters the Indian beverage market as a new-age, zero-sugar, low-calorie brand, launching first on its D2C website and making its exclusive quick-commerce debut on Swiggy Instamart across key metros. Designed for everyday consumption, the brand launches with a portfolio spanning carbonated and non-carbonated formats in lemon and mango flavours, naturally sweetened with non-calorie stevia and monk fruit extract and fortified with gut-friendly prebiotic fibre- offering significantly lower calories, just~7cal/100ml than conventional sugar-sweetened beverages.
The market entry follows a Rs 1 crore pre-seed fund raised from angel investors and founder participation, providing the foundation to build and scale CHINI KUM’s zero-sugar beverage platform in India.
The round includes participation from Shobhit Gupta (Promoter, One8 Commune Restaurants), Varun Sachdeva (Head of eCommerce, boAt), Eiti Singhal(Eiti Ventures) along with other strategic angel investors. The capital raised will be utilised to strengthen product innovation, expand flavours, and scale distribution nationally.
Commenting on the fundraise, Priyank Jain, Founder, CHINI KUM, said, “Indian Consumers’ eating habits are undergoing a structural shift, driven by rising awareness of ingredients & harmful effects of sugar consumption leading to obesity & diabetes.”