Good Monk raises Rs 33 Cr in Pre Series A funding round

The funds will also be used to deepen distribution into Tier II & III online markets and increase brand awareness in a structured and focused manner

Good Monk, the flagship brand of Superfoods Valley, is a Bengaluru-based start-up, that is founded with a mission to make nutrition a daily habit by making it convenient, effective, and by seamlessly becoming a part of daily food without changing the taste of food. It has now raised Rs 33 crores, at a valuation of Rs 175 crores, in Pre-Series A funding round led by RPSG Capital Ventures, along with participation from Sharrp Ventures, and Hyperscale Ventures- the family fund of Suyash Saraf, founder of Dot & Key. Founders Amarpreet Singh Anand and Sahiba Kaur’s families joined in the round as well.

Amarpreet Singh Anand, Founder and CEO, Good Monk (SuperFoods Valley) said, “The fundraise marks a significant milestone for Good Monk, as the brand is not just another supplement brand but a nutrition movement in preventive health care. Good Monk is changing the landscape by fortifying regular home foods, making easy, effective & clean nutrition affordable & accessible. This capital infusion will allow us to build a stronger, research backed, product pipeline along with consumer education.”

The recent round of funding will be directed towards research and development for new products, evaluating new formats to fortify daily foods through easy use, clean and clinically proven nutrition products. The funds will also be used to deepen distribution into Tier II & III online markets and increase brand awareness in a structured and focused manner.

Sahiba Kaur, Co-founder, Good Monk (SuperFoods Valley) said, “India is at an inflection point when it comes to health and wellness, especially preventive health. It is a growing category and as people become more aware of the importance of preventive health, the higher the adoption of brands that are providing solutions for this. That’s where Good Monk has its distinctive product format advantage. The brand is uniquely positioned to lead this shift by fortifying daily Indian meals without any additional steps or change in routines. The brand has seen significant growth on the back of great consumer love & the ability to transform lives of elderly consumers with improved energy, immunity & gut health. We are committed to continuing our quest to make preventive healthcare easy and accessible to Indian consumers. “

“Good Monk is redefining the nutritional supplements category with a focus on preventive nutrition that falls within current consumer habits and lifestyle, which has positioned them uniquely in the current wellness ecosystem. The team has built a strong portfolio of clean formulations that have attained early traction and strong repeat usage, and falls strongly within our focused thesis on health and wellness. We are excited to extend our support to the brand and help them make proactive healthcare available to millions of Indians”; said Abhishek Goenka, Managing Partner, RPSG Capital Venture

Adding to this Rishabh Mariwala, Founder and Managing Partner, Sharrp Ventures said, “Good Monk’s innovative format shows strong product–market fit by making nutrition habitual. This is in line with Sharrp’s philosophy of backing operators with a health-first proposition for a targeted consumer cohort while building a category-defining brand.”