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Every batch is tested at a NABL-accredited laboratory for pesticides, fungicides, herbicides, insecticides, and growth regulators
Superplum, the company behind India’s first modern farm-to-shelf fruit supply chain, has launched InstaTrace — a first-of-its-kind digital intelligence system that does something no other fruit brand in the world does: it lets consumers see everything.
Every Superplum pack carries a unique QR code. One scan — no app download, no login — and families get the full, verifiable life story of their fruit: where it was grown, who grew it, how it was tested, and how it reached their home. In a market where consumers have been told to just “trust the label,” InstaTrace replaces blind faith with open data.
When a consumer scans the QR code on a Superplum pack, they access a comprehensive intelligence report covering eight sections of verified data:
Every batch is tested at a NABL-accredited laboratory for pesticides, fungicides, herbicides, insecticides, and growth regulators. The actual lab report is linked directly in the scan. Consumers don’t read a marketing claim — they read the lab data. When the InstaTrace report says “Within Safe Limits,” that’s not a tagline. That’s a test result.