14 May 2019 | News
On-the-go snack packs 15 grams of protein in the form of a favorite childhood treat
Global leader in performance nutrition, OPTIMUM NUTRITION introduces a new product in its growing line of protein-packed, on-the-go snacking options. ON Protein Wafers are crispy wafers layered with a rich and creamy protein-enhanced crème filling. Available in four flavors, ON Protein Wafers deliver a tasty, nostalgic snack option for those who want to satisfy a sweet tooth and maintain nutritional goals.
"Most of us remember wafer sandwich cookies from when we were kids," said Sarah Teeter, director of marketing for ON. "Our new ON Protein Wafers have that same amazing crunch and sweet center – but deliver a grown-up serving of complete protein in the protein-enhanced filling."
Every two-wafer serving delivers 15 grams of protein, with six grams of sugar and between 190 and 210 calories depending on flavor. Protein Wafers come in four flavor varieties – Vanilla Crème, Chocolate Crème, Raspberry Chocolate Crème & Mocha Crème – designed for grab-and-go convenience.
According to Nielsen, the on-the-go snacking category is valued at $1.1 billion and grew 10% annually from 2012 to 2016.
"For a long time, it seemed consumers had to choose between convenience and good nutrition," said Teeter. "ON has made it a priority to create convenient snacking options that deliver the great taste people want with a better-for-you nutritional profile. Indulgence, convenience and nutrition do not have to be mutually exclusive."
ON Protein Wafers are available at sports nutrition retailers and online.