Nuffoods Spectrum India

Himalaya launches nutritional supplement for children

08 November 2019 | News

A scientifically researched nutritional supplement with time-tested traditional ingredients, for children aged between 3 and 10 years

The Himalaya Drug Company, India’s leading homegrown wellness brand, announces the launch of Quista kidz, a super tasty, nutritional supplement formulated for children aged between 3 and 10 years. It aids in active growth, building strong immunity, and supporting smart memory in children. Fortified with 100% milk protein, minerals, and vitamins, Quista kidz is a unique blend that brings together the benefit of both worlds, scientific research along with time-tested traditional ingredients.

One in three children miss school due to poor immunity, which can affect their academic performance. While a nutritious and balanced diet is key to the overall growth of a child, there is a gap in understanding the importance of macro- and micro-nutrients in everyday diet. Subclinical deficiency of micro-nutrients often goes unnoticed within the community. This leads to an insidious type of deficiency of vitamins and minerals called ‘Hidden Hunger’. This limits growth and development in children.

“Hidden hunger affects millions of children worldwide. It occurs when the quality of food does not meet the nutritional requirement. Parents, today, try to consciously put together a balanced, nutritious diet for their children. However, they tend to miss out on micro-nutrients, and the resulting deficiency affects children’s health. Deficiency of either macro- or micro-nutrients can affect a child’s physical and mental development in the long run. Hence, it is important to incorporate them in children’s daily diet,” says Dr. Rashmi Murthy, Consultant Pediatrician, Bengaluru.

In this era, when families tend to eat out frequently, children’s hunger pangs are satisfied, but their nutrition is compromised. It is critical to ensure that children’s everyday diet complements the requirement of both the macro- and micro-nutrients for overall growth and development. Being a trusted wellness company with a problem-solving proposition, Himalaya has developed a specialized formulation to address the nutritional requirements for the overall development of children.

“Herbal ingredients are well accepted today. People understand the importance of including these ingredients in their daily diet and lifestyle. At Himalaya, we work towards offering solutions that are scientifically researched and include the goodness of herbs. Quista kidz ensures the benefit of both worlds, which blend to meet the requirements of growing children,” says Mr. Philipe Haydon, CEO, The Himalaya Drug Company.

Quista kidz is an optimum nutrition partner to combat hidden hunger in children. The formulation is a blend of 100% milk protein, which supports growth; ginger, which improves digestion; and inulin, a prebiotic fiber that improves gut health. It also includes colostrum, Tulasi, and vitamins like A, C, and E that build immunity, and Folic acid, Vitamin B12, Iron, Iodine, along with Almond and Mandukaparni that help in improving memory. Quista kidz provides the right blend of macro- and micro-nutrients enriched with herbs. Overall, it is a go-to solution to provide balanced nutrition and support optimum growth in children.

Quista kidz comes in delicious Chocolate and Vanilla flavors and is available at all leading retail and modern trade centers.

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