Amway India recently undertook many initiatives to highlight the importance of nutritious meals for all. Through one of the key initiatives, ‘Cook for a Cause’, the company invited everyone to cook nutritious meals and distribute them to the needy in their respective neighborhoods.
Over the past month, the initiative witnessed people across age groups coming forward and sharing thousands of home cooked meals with the underprivileged community. Keeping up with the spirit of ‘Joy of Giving Week’, Amway India has successfully concluded its ‘Cook for a Cause’ drive.
In the current unprecedented situation, Amway India leveraged the power of growing online communities to give back to society. To encourage people to come forward to support this drive, the company endorsed the initiative through its social media channels. Amway, through this initiative, strived to ensure that most of the people have at least one nutritious home-cooked meal.
As online communities grow in light of social distancing, Amway India is leveraging the trend to bring people together virtually through multiple initiatives aligned with their interests.