Bayer puts focus on role of nutrition for baby’s development

30 October 2020 | News

60% did not realize that nutrition directly impacts a baby's growth and development during pregnancy Image source: Bayer Image source: Bayer

Bayer AG, a German multinational pharmaceutical and life sciences company, has recently launched Mission 1000+ campaign to empower parents with knowledge about the role of nutrition in their baby’s development.

Parents-to-be known diet is important when looking to have a baby, but many do not understand that poor nutrition – even prior to conception – can directly impact a baby’s growth and development. This is the key finding of new real-world data research recently released by Bayer the maker of Elevit, the world’s most clinically studied prenatal brand.

  • Whilst most people worldwide knew it was important to have more nutrients in their diet, 60% did not realise that nutrition directly impacts a baby's growth and development during pregnancy.
  • 75% of respondents were unaware that poor nutrition can have a negative impact on sperm quality.

Bayer is launching Mission 1000+ beyond, to increase awareness and understanding amongst parents and parents-to-be about the role good nutrition plays in making sure a baby has the best start in life.

This campaign will include working with consumers, HCPs, policymakers and NGOs to improve nutritional knowledge worldwide, as well as empower parents and parents-to-be to make informed decisions to help their baby get the best start in life.

This research was commissioned by Elevit and undertaken by research agency Censuswide. The online survey was undertaken by 8500 respondents in the US, Australia, Russia, Germany, Japan, Mexico, Brazil, Egypt, Indonesia and China.

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